Adding Schema.org markup to your website is a powerful way to enhance your search engine results with rich snippets such as reviews, ratings, addresses, and more. This structured data helps search engines understand your content better and display enhanced information in search results, which can increase click-through rates and traffic.

Schema.org markup is a standardized vocabulary of tags (or microdata) that you add to your HTML to provide search engines with explicit clues about the meaning of your content. It helps search engines display rich snippets like:

• Star ratings and reviews
• Business address and contact info
• Product prices and availability
• Event dates and locations
• Breadcrumb navigation

• Enhanced search listings with rich snippets (stars, images, prices, etc.)
• Increased click-through rates and traffic
• Better indexing and understanding of your content by search engines
• Potential eligibility for special search features like Knowledge Panels, carousels, and more